Bill Gates originally said that “content is king”, however, now it’s clear that the king of content is video. Video is everywhere, and we don’t see it going anywhere, anytime soon. In fact, the average person is predicted to spend 100 minutes per day watching online videos. So if you aren’t utilizing video already, here are 5 reasons why it should be ruling your marketing strategy in 2022 and beyond –
- Video captures attention and increases engagement
There’s a reason why videos have started to auto-play onNetflix, social platforms, and websites. If they can grab your attention within the first 5 seconds, then you’re likely hooked to watch until the end. Even the simple act of adding a video to your website landing page can increase conversion rates by 80%.
- Video is easy to digest
Video gets the message across quickly and has the ability to break complex ideas down into easy to digest pieces of information. In fact, 90%of information transmitted to the brain is visual, and visuals are processed60,000X faster in the brain than text.
- Video is favoured by social platforms
Video content typically performs best with most social media algorithms, based on the fact it captures a viewer’s attention for longer. For example, videos on Instagram generate more engagement than any other type of content. So in short, creating video content is getting the most bang for your buck when it comes to spending marketing dollars.
- Video creates an emotional connection with the viewer
Video is a perfect medium for storytelling. And story allows you to establish a personal connection with your audience. Which in turn, entices them to take action or even share it with others. One of the biggest influences on purchasing decisions is emotion, and video allows you to create that connection.
- Video builds trust
Video can act like a window between you and your target audience. It allows them to see the people behind the brand which come across as transparent and more authentic than other mediums.
With so much information coming at us every day, video makes it easy to engage with your message and will ultimately elevate your brand from the others. To find out more about how you can use video to maximize your marketing efforts, give us a call, or drop us a line at info@vinc.ca.
