Why Every Company Needs a Profile Video

There are so many awesome businesses and great ideas out here that never gain any traction. In many cases, the most important element of a successful company is to be able to communicate who are and what you do to your target audience. Video remains one of the best ways to connect with your audience and extend your reach to new ones.

What is a profile video?

First things first, let’s define what a profile video is. A profile video is a short marketing video that represents your company or brand and explains 3 main things: who you are, what you do, and how the viewer can benefit from working with you. It’s a great way to share your story and deliver the perfect pitch, every time.

Profile videos can be animated, live action or a combination of both. No matter which creative path you take, like any video, you just need to be sure to grab the audience’s attention within the first 5 seconds and make it compelling enough to keep them engaged until the end.

Who can benefit from a profile video?

Every single company needs a profile video. Whether you’re a multibillion-dollar corporation or running a one-man operation, a profile video will help elevate your business.

Profile videos are also great for personal brands like realtors, physiologists, or contractors. Here’s an example of a profile video we created for a local artist:

Where to use profile video.

A great place to showcase your profile video is on the landing page of your website, preferably near the top of the page. Most people prefer to watch a video rather than click through webpages and read text. Your profile video will give everyone who visits your website a memorable overview of how they can benefit from your product or service. In addition, having video on your website will also help improve your SEO ranking as Google search favours webpages that include video.

Another place you can utilize your profile video is on your social media platforms, LinkedIn, Instagram, Facebook, and Twitter are all great places where a profile video can add just a little more insight into who you are and what you do.

Sum it up

Profile videos are powerful marketing tools and can help you make a great impression by showing your customers how you can help them solve their problems with your product or service.

For more information on profile videos or to find out how you can get a profile video Done in A Day Video please contact us at info@vinc.ca or by calling (403) 229-2511.

Here are a few more examples of great profile videos: