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“Documentary” is a heavy term. It brings visions of David Attenborough narrating over a long exploration of a heavy topic. Simply put, it is something you don’t watch on a whim lightly…You have to be in the mood.
By contrast, a mini doc is much more approachable. A bite sized, lighter take on the documentary that viewers can take in without having to commit much time or mental energy. What this all leads to is a video production that's an easily digestible and powerful tool to draw in and capture audiences’ attention, and ultimately to entertain them and win fans for your brand.
But why does a mini doc make sense for you?
BECAUSE CONSUMERS WANT MORE THAN A SALES PITCH
Your audience (and potential customers) have spent their entire lives being inundated with sales pitches. Commercials are everywhere, and they've seen them all. It’s for that reason that a mini doc can feel refreshing. Instead of another voice selling a product or service, you are just entertaining and educating with the brand message being more passive. It is a less direct approach sure, but it's one that is very welcomed by your audience.
BECAUSE CONSUMERS WANT TO CONNECT TO A BRAND
This is really no secret in modern marketing. Your customers want to connect with your brand. Beyond this, if they do connect with your brand, they will be your loyal customers for a lifetime. Mini docs give you an opportunity to create this connection by diving deeper into your company. How does it run? Who runs it? Why do you work the way you do? What has happened during your company history? Who uses your products, and for what? These are all stories that give your audience a reason to create that meaningful connection.
BECAUSE YOU CAN TELL A STORY AND SELL
It’s no secret that the goal behind a video production is to increase site traffic, sales, and interest in your company. What is a secret is that you can focus on story while still accomplishing that goal. Companies like Yeti have built rock solid brands by doing just that.
The mini doc is a powerful way of providing entertainment, information, and a window into your company, what you do and who you are. Want to talk about how mini docs can enhance the way you communicate? We’d love to hear from you!
