Integrating more video in your corporate communications strategy can be a game changer for your company. A great first step we recommend to all of our clients is to do a video integration audit. It can provide valuable insights into your audiences and provides you a road map for video integration at all levels with your company. It will also help you produce more engaging content with more effective processes.
Here are some simple tips to start your own corporate video integration audit:
- Create your Audience Profile
Breakdown who your audiences are, their habits, preferences, and their levels of video viewing sophistication so that you know who you are talking to and how to communicate with them.
For example, demographic & psychographic persona development could include employees, customers, suppliers, contractors, investors, and the general public.
- Basic Video Analysis
Review the video content you currently have, its performance, optimization, where it’s been used and its effectiveness. This may include videos on your website currently, an internal video library, video platforms such as YouTube and Vimeo, and any news media videos.
- Create a Content Calendar
Create a content calendar based on your communications plane and related activities for the upcoming year. Be sure to include suggested video communications for both internal and external audiences.
- Create Production Guidelines
With the increase of corporate video being produced, having production guidelines can provide efficiency as well as set a standard from the get-go. Both of which will set you up for success over the long term. You should also consider incorporating video encoding formats and digital asset management into your guidelines.
Making the decision to integrate more video into your company’s overall communications is a great first step in providing you with an overview of your company’s current presence in the marketplace, and sets a great foundation for video integration at all levels within your company for the future.
For more information about video integration audits, and to find out how you can up your corporate video game, email us at info@vinc.ca.
