Porsche Centre Calgary

Life Meets Luxury

Typically focused on the male consumer and highlighting the power and speed of their amazing vehicles, Porsche Centre Calgary was wanting to move their excess inventory of Cayenne’s. We identified was that a large percentage of Cayenne drivers were women who were less interested in speed and power and more interested in quality and convenience. The result was the Life Meets Luxury microsite targeted to females which incorporated video, creative writing, design and animation elements to match the brand.


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