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What makes a Viral Video?

There are many theories about what it takes to make a web video go viral, but it’s not an exact science. It’s more like a nebulous art. Or Alchemy. A recent episode of NBC’s Celebrity Apprentice proved this once again. The show’s contestants failed miserably at creating viral spots for All Detergent, because they forgot […]

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Web Video is the New Spoken Word Standard: TED Chris Anderson

TED Curator Chris Anderson is a well-known fan of web video. In this interview with Beet.tv, he explains why web video is emerging as humanity's default communication medium. If you don't have time to watch the 3-minute clip, here's the synopsis: Since the dawn of humanity, we've communicated primarily through spoken language – the oral […]

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Video Distribution: Pros and cons of customized web video players

Our friends at ReelSEO recently posted an article called Video Distribution: Where Should You Upload Your Videos? outlining the pros and cons of major video portals including YouTube, Vimeo, Metacafe, and others. But while ReelSEO’s list is pretty extensive, they fail to cover the pros and cons of customized web video players. So we thought […]

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5 Common Corporate Web Video Mistakes

Web video is popping up all over corporate websites, but for every one company that gets web video right, there are countless others getting it horribly wrong. Here’s our list of five common corporate web video mistakes: 5. Forcing Downloads Posting a link to a WMV or MOV video file is the least professional way […]

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