Explaining Explainers

March 14, 2019

Have you ever needed to explain a product, service, process or business idea in a quick and effective way so your audience understand it right away?

You probably see the message so clearly in your own head and if THEY could just see it, then it would totally click!   Unfortunately, technology isn’t quite there with thought sharing yet, so until that day arrives, we have an awesome solution……. Introducing: The Explainer Video.

An Explainer Video is a short, 1-2 minute, animated or live action video that focuses on explaining a product, service, process or business idea in a simple, clear and compelling way. Explainer Videos are impactful because most people don’t have the attention span or patience to read a ton of text. They want the information NOW! 

(After all, humans now have shorter attention spans then goldfish, 8 seconds in case you’re curious)

But with a short video like an Explainer, you can quickly hook your audience and help them easily understand your message. After all, video is one of the most effective mediums to attract and hold people’s attention. 

Explainer videos use clear and concise language, and appealing and attractive visuals, so you can not only tell your viewer about your product, service, process or business idea, you can also show them. The power of connecting with your audience visually – makes it that much easier to inform, educate and motivate.

At the end of the day, a well-done Explainer Video can increase revenue, elevate your brand, separate you from your competition and help you connect with your audience so that they have the motivation to take action.

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