There is often a need to explain to your audience what your company does, what your new operation or project is, how to navigate a new product or service, or how you differ from the competition. An explainer video achieves this by providing a thorough explanation of your subject matter in a simple and engaging way. An explainer video, typically around 90 seconds, can be an introduction of your company, its accomplishments, and future goals. It can be a how-to for a new service or product – or simply an explanation of an abstract idea or process. Whatever the purpose, it is a fast-paced visual Story to inform your audience.